One of my 2017 goals was to paint leather goods. Personalization is always in style, leather bags and jackets are timeless, so why had I not created one-of-a-kind wearable art for people outside of my immediate circle? Serendipitously I was contacted by Wetherly Group, a fashion PR firm to activate for one of the brands they represent, Hobo.
Hobo bags are beautiful and have the 70s flair that reflects my personal sense of style. I painted 100+ bags over a 3-day event at the Wetherly office in Beverly Hills. Working from Hobo's mood and inspiration boards I developed a menu of options which was displayed to help the 100+ stylist, fashion bloggers, celebrities, and influencers decide what they wanted (although people could really ask for almost anything their heart desired and I would paint it on the spot!) The Meadow Crossbody bag was my canvas for this on-demand art. I also painted a variety of satchels, backpacks, and larger purses for a special eCommerce event.
Live painting a brand new bag in a short amount of time was a blast, but having time to develop designs that fit the brand prior to the event was critical to the success of this collaboration! I really hope I see some of these fringed wonders out at Coachella!